GI Alliance sought a novel approach in celebrating Colon Cancer Awareness Month. While the term 'fresh' might seem unusual when associated with Colon Cancer, we believed that delivering serious information within a comedic framework would be disarming and enable people to truly engage in a subject normally taboo.

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SOCIAL VIDEO CAMPAIGN

Digital

LANDING PAGE

Social Campaign 2

Save The Drama 2

GI Alliance was so impressed with our campaign that they opted to run it again, even after Colon Cancer Awareness Month had concluded. We were happy to oblige and even managed to cover new creative ground which meant more humor for this delicate subject matter.